What Does Your Affiliate Marketing Strategy Say About You?

By Fabian Tan

The phenomenon of selling products and services online takes equal parts art and science. In other words there's just as much creativity required as there is research. While there is an endless supply of products and services that you might be able to sell online, the items you choose to sell as well as the affiliate marketing strategy that you employ can sell your potential customers a lot about you and your business. What does your strategy say about you?

"I Am An Expert"

Is your website populated by only one affiliate product or service or a small fixed group of like items? Are you so focused that you can devote time and energy to that one product and make it work from a commission standpoint? If you know a great deal about or have a particular passion for one product or service, your affiliate marketing strategy might tell others that you are an expert. Writing articles related to the products and posting them to article directories will help to further your standing.

"I Am Hit And Miss"

Perhaps you made a common rookie mistake by applying for and inserting codes for as many affiliate marketing programs as you could get approved for on your website. You probably thought this might look like a superstore when the truth is it makes potential customers feel as though your website has no clear direction. There are less likely to buy certain products or services from you fearing a lack of credible customer service should it be needed.

Your affiliate marketing strategy should be clear and there should be little doubt what your area of focus and expertise is. If your customers wanted a megastore they would go to one.

Fabian Tan is a well-known Internet Marketing expert and the author of the popular 45-page Report:

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